John’s journey has always been about connection—whether it was growing up in Brighton surrounded by lively conversations or later shaping the way teams collaborate and lead.

From his early days navigating the world of consulting to co-founding a business that redefined leadership workshops, John has always challenged conventional thinking. He believes that real transformation happens not in PowerPoint decks, but in dynamic conversations, shared energy, and moments of alignment that shift entire teams forward.

His approach to coaching isn’t traditional. It’s immersive, experiential, and designed to create lasting change. He doesn’t just help founders and teams think differently—he helps them work differently, unlocking synergy, flow, and high performance.

John partnered with Founder Story to refine his positioning, articulate his unique methodology, and build a brand that captures his impact. Together, we crafted a narrative that reflects his expertise, values, and the spine-tingling magic he brings to ambitious teams. This included developing his positioning, capturing his brand through photography, designing his visual identity, and creating a new website that truly embodies his work and philosophy.

Personal Story

An extract from John's story:

"I’m not just a mindset coach; I see myself as a catalyst for change. From a talkative kid in Brighton to a transformative leader in the corporate world, my journey is a testament to the belief that we can all do more than we think.

By sharing my story, I hope to inspire others to break free from their limiting beliefs and embrace their full potential, just as I’ve done throughout my life.".

Brand & Lifestyle photography

We set about telling John's story visually through a personalised, story-driven photoshoot. We wanted to convey aspects of his expertise and story: as the mindset coach who engages with his clients in a considered and thoughtful way, whilst embracing nature as a catalyst for open conversation. We did the photoshoot in near the picturesque Mill Pond in Cambridge. We introduced two of his clients to showcase John in his natural coaching habitat.